The Ultimate SEO Checklist for Businesses in Kenya

Search Engine Optimization (SEO) is crucial for getting discovered by Kenyan customers. Here’s your essential checklist:

On-Page SEO

• Keyword Research: Identify what your Kenyan customers are searching for. Use tools like Google Keyword Planner to find relevant terms.
• Title Tags & Meta Descriptions: Include your primary keyword and location (e.g., "Best Coffee Shop in Nairobi") in your page titles and descriptions.
• High-Quality Content: Create blog posts and pages that are genuinely helpful to your target audience.
• Internal Linking: Link between relevant pages on your website to help Google understand its structure.

Off-Page SEO

• Link Building: Get other reputable Kenyan websites, blogs, and directories to link to your site. This is a huge ranking factor.
• Google Business Profile: Optimize your Google Business Profile with accurate information, photos, and encourage customer reviews.

Technical SEO

• Mobile-First: Ensure your website works perfectly on mobile devices, as most Kenyans browse on their phones.
• Page Speed: Your site should load quickly. Compress images and use good hosting.
• Secure Site (HTTPS): Install an SSL certificate to secure your website.

SEO is a long-term game, but social media can provide a short-term boost. Driving traffic from social platforms signals to Google that your site is popular. Use a service like socialgrowth.club to increase your social media presence and send positive signals to search engines. For specific Instagram growth, check out InstaKenya.